Goldmark Vinyl Records & Co.
Branding & Packaging
Goldmark Vinyl Records & Co. is a record store specializing in bringing the retro nostalgia of record vinyls and the 70s and modernizing it. They offer a variety of services and products ranging from their own brand of protective vinyl sleeves, the ability to burn custom vinyls with songs of your choice, and keeping customers up to date with current music as well as the providing the experience of pure nostalgia throughout their store.
The Goldmark Vinyl Records logo resembles an abstracted record player in the form of a badge. The gold, beige, grey, and black were used to provide a sense of vintage nostalgia, but modernized. The graphic elements used within the stationary pull inspiration from the retro striped aesthetic of the 70's while remaining sleek and polished within the brand colors.
Goldmark's homepage is a combination of nostalgia based colors and imagery. Utilizing the retro striped aesthetic within the website, ties the stationary and branding elements and web design together. Alongside this, the modern and minimal approach to the design creates the perfect amount of tension to tether the old to the new.
One of Goldmark's unique selling points is their specialty protective sleeves, which are designed in-house and available for purchase. This design utilizes a stretched color scheme evoking the emotion many vinyl lovers will experience when playing their records for the first time.
