UNF Drag Show 2021
Branding & Event Promotion
The University of North Florida's student engagement department, Osprey Life & Productions, hosts a yearly drag show with memorable talent, all of which have developed a standing by competing on Rupaul's Drag Race. Due to Covid, the event turned to a drive-in format and all promotion had to be virtual through story posts on social media. The design approach uses a saturated rainbow gradient and doorway symbols to provide an inviting and exciting sense of approachability that matches the art form of drag.
With drag still up and coming and starting to get more recognition, it only seemed natural that the best way to get student engagement would be to pursue a design aesthetic that was currently catching the eyes of many people. The use of Bagerich's high contrast serif combined with Wedding Gothic's extended sans serif created a harmonious synergy that exemplifies the elegance and experimental characteristics within the art form of drag.
